UAC Studios featured on CSS Awards

Fletcher Shipping approached UAC Studios with a clear brief – they wanted to stand apart from their competitors visually, explain their values and attract potential staff to join the team. When a client wants to push boundaries we get very excited...

Fletcher Shipping Website Homepage

Differentiate Fletcher Shipping

Content is always the most important part of a website, however, we wanted to do more than insert text, we wanted to interpret and tell their story. After dissecting and refining the information, we spent time crafting the visuals and photography to bring the whole site together.

When people first landed on the homepage we wanted to feature a hero image, showing the Fletcher Shipping fleet sailing with purpose and strength. Achieving this with photography would prove logistically challenging so we created 3D visuals instead. This gave us the creative freedom we required plus it allowed us to use the visuals extensively throughout the site.

3D of Fletcher Shipping Fleet

User Experience

We wanted the user experience of the site to be unique to the industry, whilst not glib or out of place. With this in mind we implemented a combination of parallax scrolling and scroll-based animation. These two techniques allowed us to bring the page content together based on user interaction.

Depth of Fletcher Shipping Website

Attract Staff

In order to attract staff we felt the best advertisement was to show real staff, within the real working environment. This approach also allowed the Fletcher Shipping crew to be a part of the process which they all enjoyed.

In addition to the photography, we also highlighted the employee benefits and provided a mechanism for potential employees to upload a CV and apply directly for any vacancies.

Fletcher Shipping Website Staff Page

Content Management

Ensuring that content is manageable in an on-going basis is of key important to us and our clients. For us, it means we can help the client manage content if they require it, and for them it means they can have ownership of their own website.

We utilize commercial systems because they are better supported and more secure, meaning less maintenance for the client and a stable environment for the website to operate within.

We will never use off the shelf templates, nor will we implement blogging platforms, such as Wordpress, in the place of a dependable content management system.

Fletcher Shipping Website CMS

Website Performance

52% increase in sessions

52% search engine traffic increase

"When Fletcher Shipping were looking to update their website we chose UAC because they offered a dedicated personal touch, and came up with new fresh ideas. They’ve continued to provide that personal touch along with their usual efficiency when we’ve requested additions to our website."

- Sheena Holland, Fletcher Shipping Director

Our team is always ready to work with exciting and ambitious clients. If you're ready to start your creative partnership with us, get in touch.

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