Over time every company will require a brand refresh, sometimes this can be minor updates and other times there's a requirement to make wholesale changes to reflect a brand re-position.

In Raptor Oil's case, their logo required modernisation. Our first objective was to redraw the Raptor symbol, ensuring it was going to be strong enough to sit alone on products and simple enough to print with one colour. The second objective was to revisit the typography to ensure there was balance between the symbol and the text.